ASDEL
Foshan ASDEL Furniture Co., Ltd
Master Level Craftsmanship, Creating Original Furniture Brands
Foshan ASDEL Furniture Co., Ltd. is located in Longjiang Town, Foshan City, Guangdong Province, China, with a long history of furniture production. In 2013, Mr. He Xiangcheng, the founder of Love Group, collaborated with the Australian SLUMBEREST Group to establish AUSSIEHCL in Foshan, China, and began producing bedding.
In recent years, under the leadership of Chairman He Xiangcheng, the group has been forging ahead and developing rapidly. In addition to producing bedding, it has also begun to enter the finished product market of soft beds and sofas, and thus established Aisida Lue. At present, the group has a production base of 60000 square meters, covering sponge factory, spring factory, sponge factory, mattress factory, sofa factory, and soft bed factory.
Foshan Aisida Lue Furniture Co., Ltd. relies on a strong foundation in the furniture manufacturing industry, focusing on the research and development, design, production, and sales of soft beds and sofas. Its sales network covers markets in Asia, Europe, and the Americas. After years of technological accumulation and market expansion, it has become a well-known brand in the industry.
Aisida places great emphasis on quality, innovation, and service. The R&D center covers an area of over 1000 square meters and has a professional R&D team dedicated to new product development and innovative design, providing strong support for the development of soft beds and sofas.
The company has advanced production facilities and a sound production system and process. In order to accelerate industrial upgrading and continuously improve production efficiency, as the company continues to invest heavily in adding and upgrading production equipment, its annual production capacity is also continuously increasing. Aisida Lue also purchases high-quality raw materials from around the world, introduces advanced production processes, pays attention to detail processing, and has passed ISO9001 and SGS certifications to ensure the provision of high-quality products to global customers.
The customer's needs are our requirements. Aisida Lue warehouse has a complete inventory of spot goods to meet various customer needs, including special specifications, special materials, special designs, etc. Simultaneously shortening customer procurement cycles, avoiding inventory backlog, improving capital turnover and delivery speed, and helping customers win orders to create higher profits. We also have the most professional procurement team and quality inspection personnel in the industry, who can utilize our rich industry experience, professional talent team, and perfect after-sales service. Based on the customer service concept of win-win cooperation and mutual benefit, we serve as consultants for customers, starting from their needs.
With the arrival of the brand era, Aisida Lue will increase investment and management in product research and development, quality casting, service improvement, cultural construction, etc., striving to achieve excellence and lead the trend with creative and fashionable products.

ASDEL-Background Of Establishment
ASDEL · Interpreting Taste with Life
ASDEL originated from Mr. He Xiangcheng's unremitting pursuit of home comfort and quality, focusing on technological innovation and product research and development. Through years of technological accumulation, it has launched multiple products with independent intellectual property rights, leading the trend of industry development.
Created on
Area
R & D Team
ASDEL
Brand Positioning
Mid end furniture brand, with a focus on ergonomic design and practicality, combines modern aesthetic concepts to create soft bed and sofa products that are both beautiful and comfortable. Adhere to the customer-centric service philosophy, provide comprehensive services from pre-sales consultation, in sales customization to after-sales maintenance, develop online sales channels, expand overseas markets through cross-border e-commerce platforms, and export products globally, achieving omnichannel sales both online and offline.
Brand Vision
To become a well-known soft bed and sofa brand both domestically and internationally, leading the development trend of the home industry and creating a better home life for consumers.
Brand Values
The brand adheres to the values of "quality first, innovation as the soul, and customer first", continuously improving product quality and service level to meet customer needs and expectations.
Brand Influence
Aisida Lue actively expands its international market, and its products are exported to multiple countries and regions overseas, with high visibility and reputation in foreign markets. Its product sales and market share remain among the top in the industry.
Brand Product Design
ASDEL has a senior team of designers with years of experience in furniture design, familiar with market trends and consumer demands, and able to accurately grasp design directions to inject diverse and fashionable elements into products. The product focuses on functionality and comfort, and designs soft beds and sofas that conform to human curves through ergonomic principles, providing the ultimate comfort experience. Adhering to the concept of minimalist design, with smooth lines and simple shapes, while paying attention to detail processing, the product is simple yet tasteful. Selecting high-quality materials, emphasizing color matching and pattern design, creating a fashionable and warm home atmosphere.
ASDEL
A high-quality home brand that leads the global market through innovation
Customized Services
Size customization
We provide customized size services based on customer needs and space size to ensure that the sofa bed perfectly matches the home space.
Material selection
We offer a variety of material options, including fabrics, sponges, frames, etc., to meet customers' different needs for quality and comfort.
Color matching
Provide a wide range of color options, which can be matched according to customer preferences and home styles to create a personalized home atmosphere.
Demand
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