ASDEL AUSSIEHCL is located in Longjiang Town, Foshan City, Guangdong Province, China, with many years of furniture production history. In 2013, the founder, Mr. He Xiangcheng, cooperated with Australian SLUMBEREST Group to establish AUSSIEHCL Group, which not only produces bedding, but also starts to involve in the finished market of soft beds and sofas, and derives the ASDEL brand.

ASDEL AUSSIEHCL is located in Longjiang Town, Foshan City, Guangdong Province, China, with many years of furniture production history. In 2013, the founder, Mr. He Xiangcheng, cooperated with Australian SLUMBEREST Group to establish AUSSIEHCL Group, which not only produces bedding, but also starts to involve in the finished market of soft beds and sofas, and derives the ASDEL brand.

Relying on AUSSIEHCL's strong furniture manufacturing base, ASDEL specializes in the research and development, design, production and sales of soft beds and sofas. Development of online sales channels, the use of cross-border e-commerce platform to expand overseas markets, products are exported to the world, to achieve online and offline sales of all channels, the sales network throughout Asia, Europe, the Americas market, after years of technical accumulation and market expansion, has become a well-known brand in the industry.

Brand adhering to the “quality-oriented, innovation as the soul, customer first” values, with a professional product development team, product development center construction area of more than 1000 square meters, to the product design and practicality, with ergonomics as the basis, combined with modern aesthetic concepts, to create both beautiful and comfortable soft bed sofa products.

ASDEL has advanced production facilities and perfect production system and process. In order to speed up the industrial upgrading and continuously improve the production efficiency, ASDEL introduces the international advanced automated production line and CNC equipment to improve the production efficiency and product precision. We adopt environmentally friendly and energy-saving production technology to reduce energy consumption and waste emissions.

As the brand continues to invest in new and upgraded production equipment, the annual production capacity also continues to increase, ASDEL AISDELIU implements refined production management, the formulation of detailed production plans and operating instructions, strict control and supervision of each production link, to ensure that the production process is carried out in an orderly manner. Adopting information technology management means to realize real-time collection and analysis of production data and improve the accuracy of production decision-making.

The brand quality management department is responsible for the monitoring and management, the testing equipment is complete, the testing means is perfect, the inspection is timely and accurate. From the procurement of raw materials, raw materials into the warehouse, the production process, finished product inspection and other whole process of management process to implement the quality system standards, quality supervision and implementation of quantitative, detailed and specific, to ensure that the product quality and stability. In order to ensure the stability and reliability of the products, ASDEL also purchases the most suitable materials from all over the world according to the characteristics of different products, so as to improve the comfort and durability of the products. At present, the brand has passed ISO9001, SGS certification, environmental protection certification and many other domestic and international certifications.

ASDEL ASDEL focus on quality, innovation, service, with the arrival of the brand era, ASDEL ASDEL will increase investment and management in product research and development, quality casting, service enhancement, cultural construction, etc., and strive to achieve excellence to full of creativity, fashionable products to lead the trend, to become a well-known domestic and international brand of sofas and soft beds, to create a better home life for consumers.